My app version 1.0.7 is based on Expo SDK 24.
I upped to SDK 25 and added a couple of bug fixes, renamed it 1.0.8 on app.json, upped the buildnumber, and proceed to exp build:ios
Yet, the .ipa file is still 1.0.7. wtf?
I deleted node_modules, npm install, all fresh.
Not sure if related, but it also got some conflicts with certificates, so I just deleted all certificates from developer.apple.com (Push, distribution) and asked exp to create/handle them, which worked.