[Install iOS app via iTunes] Unable to Install "myappname" please try again later on iOS

I have built an expo app as the following instruction (https://docs.expo.io/distribution/building-standalone-apps/), and it has been successfully built and run on the Android platform.
I also built the expo iOS app successfully to generate an .ipa file on window 10. Then, I installed the app directly on iPhone 10 (ios 13.6.1) via iTunes and usb cable, but when I tapped the installed app appearing in the iPhone screen, it reported an error as follows: [Unable to Install “myappname” please try again later].
Are there someone facing with this problem when installing the expo iOS app on iPhone? Would you please help solve this problem?

Best regards!