Persistent URL not accessible without Expo Account

My app has ‘unlisted’ privacy. Previously I was able to share the project url with testers and they were able to download expo and access the project without an account.

That same url is now redirecting to a login/signup page for an expo account - Do all users now need an expo account before they are able to use expo apps? This is quite cumbersome and likely to put off early users/testers - why was this change implemented? Is there any workaround? (I tried to switch the project to being “public” but this also seems ineffective.